In Reply to @ScottMonty

Scott Monty – the social media brain behind Ford Motor Company as of recent – just tweeted. He linked to an article about the new Ford Taurus account on Twitter, and how all the posts are currently automated until they find adequate staffing resources.
Should interns get the keys to the social media machine? Weigh in here: http://scottwesterman.com/?p=1288
The public reply by Scott Westerman makes perfect sense, and I have to agree with the points he makes. To make things more simple, I figured I’d outline my take on my own blog, versus a comment on Scott’s.

I’ve had a fantastic “real-world” internship experience at AOL this summer. Do I want to stay there after I graduate? Well, I don’t know yet.  Either way, although I’m young and new to the corporate world, I’ve been trusted with some monstrous projects. I’ve been included in huge meetings. I’ve videoconferenced and emailed directly with AOL’s CEO, Tim Armstrong, and heads of two divisions, Media and Mobile.

One of said projects is, effectively, turning around the Twitter account and social media branding for my division, AOL Jobs. We’ve done some cool stuff so far, and my message to coworkers has been “personalization!” People like talking to people, not robots.

Our Twitter account was exclusively being handled by “Twitterfeed,” a website that links to your account and automatically posts tweets based on your blog’s RSS feed. Since AOL Jobs’ articles do comprise a RSS feed, it all worked.

Someone set this up …

I am far too socially networked thanks to my iPhone. Not that there's anything wrong with that.

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